"What′s your name?"

Let them know who you are,

The way you want.

Get yourself digitally together,

under one Universal Name.

The internet is yours

so is your audience, money,

your name.

The Universal Namespace allows users to create names for themselves that transcend the individual platforms where accounts are held. The same name can be used across platforms, simplifying the process of identifying accounts, while still allowing users to use multiple names if they want to hide their cross-platform presence from others.